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In the latest installation of Jon Udell's "Interviews With Innovators" series at IT Conversations, Jon speaks with Gent Hito, the CEO of /n software about RSSBus.

A couple of highlights I picked out:

  • The RSS in RSSBus: Many people have asked us, "why RSS"? Our reply is that the format doesn't matter. Whether it be RSS, Atom, JSON, or an Excel spreadsheet - its about the data - just name value pairs. The RSS in RSSBus is "Really Simple Services". By default these really simple services happen to be built on really simple syndication.
  • Really simple services, such as those that can be easily created with RSSBus, enable data/services to be consumed by a wide variety of tools and understood by a wider range of people.
  • An example of an integration that a non-programmer could do without code:
    • Suppose you receive leads from websites, leads from emails, leads from a database, etc.
    • If you architect these as feeds (through a simple RSSBus connector), aggregation comes to you for free. Master feed, filter, syndication, etc, all come for free as well.
    • With RSSBus, now you can take take the feed(s) of leads and connect it(them) to an email sending web service to send an automatic follow-up email to these leads. You could connect it to other connectors to take other actions like QuickBooks insertions or spreadsheet creation.
  • Why use the desktop vs the server?
    • It's a playground so you can work locally first
    • You can define personal feeds for your own consumption in your aggregator (certain data you cannot trust a 3rd party with, e.g., a bank statement feed).
    • If you want to connect multiple services together that do not already integrate. Say you do business with company A and company B. As Tim O'Reilly might say, these companies have "the new Intel Inside" (your data), but they do integrate with each other at all. RSSBus connectors for company A and company B could be used yourself locally to give you back ownership of your data.
    • Gives you the privacy of the desktop and also connects you with the cloud.
  • A "Feed Garden": several feeds that do various things and offer various services. Its tough to understand how to connect to a lot of different data sources (ie SalesForce, QuickBooks, databases, etc), but its easy to join together existing pieces (RSSBus connectors). You just go to the feed garden and pick what you need.

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Posted on Monday, May 7, 2007 1:10 PM | Back to top

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