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Manish Agrawal My Experiments with Technology..

Lately Opera Software has released a report on Opera Mini usage and Trends of Mobile Internet.

You can access the report here.

As per the Report:

  • Social Networking is the most popular service on Mobile devices among other Mobile Internet Sites.
  • One Web will triumph over WAP content

I am just pasting the report in my post as well, I hope Opera will not mind this and anyways it will be free promotion of Opera Mini Mobile Browser.

 


 

Top Trends

Social networking stands supreme
Almost 40% of traffic worldwide is to social networks. In some countries, such as the United States, South Africa and Indonesia, the social Web accounts for more than 60% of the traffic.

One Web will triumph over WAP content
Full Web surfing comprises more than 77% of all traffic. Content on WAP and .mobi sites accounted for 23% of mobile Web traffic. This share continues to decline as more consumers both use Opera Mini to access rich Web content and become more comfortable browsing the Web on their phones.

Part 1: Growth

Opera Mini cumulative users per month
Opera Mini cumulative users per month

Opera Mini cumulative users per month

Cumulative Users

Opera Mini has become the world's most popular mobile browser. Since its worldwide launch in 2006, more than 44 million people have downloaded and used Opera Mini. More than 11.9 million people used Opera Mini in March 2008. In the last quarter, the number of people who downloaded and used Opera Mini grew 26% over the prior quarter in 2007.

Pages transcoded by Opera Mini per month
Pages transcoded by Opera Mini per month

Pages transcoded by Opera Mini per month

Pages Transcoded

Opera Mini users viewed more than 2.4 billion pages in March. In the first three months of 2008, the number of pages viewed through Opera Mini grew almost 57% over the last quarter of 2007. In March, each person using Opera Mini viewed 202 pages on average.

Total data consumed per month (in MB)
Total data consumed per month (in MB)

Total data consumed per month (in MB)

Data Consumed

As the content available to mobile phones improves, data consumption increases. Last month, those 11.9 million Opera Mini users generated more than 33 million MB of data for operators worldwide. This represents an almost 88% growth over the previous quarter.


 

Part 2: Content Preferences

By examining aggregate numbers, we are able to paint a picture of the types of sites and services that win on the mobile Web. Tracking the type of content across the top 100 sites visited by all Opera Mini users, we find:

  • Social networking is popular worldwide and is the leading source of Web traffic for mobile devices.
  • Successful sites on the Web find users on mobile phones, further underscoring the emergence of One Web.
  • Consumers desire a rich Web experience regardless of the device they use to access the Web. WAP continues to diminish as more-capable Web browsers are able to display full Web content on mobile phones.
  • Nearly a quarter of all traffic is headed to content portals or search engines.

 

Snapshot of the top 10 countries for Opera Mini (ranked by usage):

Snapshot: Russia

  • Russian Opera Mini users consume more entertainment content than users in all countries except for Ukraine. Traffic to entertainment, leisure and sports sites comprise almost 40% of Web traffic to mobile phones.

Top 10 sites in Russia

Russia
  1. www.vkontakte.ru
  2. win.mail.ru
  3. www.google.com
  4. www.rambler.ru
  5. www.yandex.ru
  6. www.dreamwar.ru
  7. www.mamba.ru
  8. www.marathonbet.com
  9. www.dimonvideo.ru
  10. www.wmod.ru

 

Snapshot: Indonesia

  • With 63% of traffic going to social networks, Indonesia is tied with the United States as the number one country for social networking on the mobile Web.

Top 10 sites in Indonesia

Indonesia
  1. www.friendster.com
  2. id.yahoo.com
  3. www.google.com
  4. www.peperonity.com
  5. wireless.getjar.com
  6. www.mig33.com
  7. www.mocospace.com
  8. www.itsmy.com
  9. gallery.mobile9.com
  10. www.kaskus.us

 

Snapshot: China

  • Web portal content and search engine access is extremely popular in China, accounting for nearly 55% of the traffic.
  • E-commerce and e-mail are not yet as popular in China as in other parts of the world. Together, these two categories combine to create less than 2% of overall Opera Mini traffic in China.

Top 10 sites in China

China
  1. www.sina.com.cn
  2. www.baidu.com
  3. www.google.cn
  4. www.ko.cn
  5. news.sohu.com
  6. www.xiaonei.com
  7. www.3g.cn
  8. www.paojiao.com
  9. www.188bet.com
  10. www.feiku.com

 

Snapshot: United States

  • More than 63% of U.S. Web traffic on mobile phones is to social networks, tying it with Indonesia for the number one spot.

Top 10 sites in the U.S.

United States
  1. www.myspace.com
  2. www.google.com
  3. www.mocospace.com
  4. www.yahoo.com
  5. www.facebook.com
  6. www.live.com
  7. www.hi5.com
  8. www.wikipedia.org
  9. www.itsmy.com
  10. www.ebay.com

 

Snapshot: India

  • India favors social networking, with nearly half (48.9%) of all traffic going to social networks.

Top 10 sites in India

India
  1. www.orkut.com
  2. www.google.com
  3. in.m.yahoo.com
  4. www.peperonity.com
  5. gallery.mobile9.com
  6. www.mocospace.com
  7. www.160by2.com
  8. www.mobango.com
  9. www.itsmy.com
  10. www.indianrail.gov.in

 

Snapshot: South Africa

  • A very high 61% of traffic in South Africa is to social networks.
  • South Africa has the second-highest penetration of e-mail access on mobile devices (more than 4% of the traffic).

Top 10 sites in South Africa

South Africa
  1. www.facebook.com
  2. www.google.com
  3. intl.yahoo.com
  4. www.peperonity.com
  5. www.mocospace.com
  6. www.gumtree.co.za
  7. en.wikipedia.org
  8. www.itsmy.com
  9. news.bbc.co.uk
  10. www.webmail.co.za

 

Snapshot: Ukraine

  • Opera Mini users in the Ukraine enjoy their entertainment and sports. More than 61% of traffic is in this category.
  • Mobile-optimized content remains popular in the Ukraine--more than 43% of Opera Mini traffic in the Ukraine is directed towards WAP sites.

Top 10 sites in Ukraine

Ukraine
  1. www.vkontakte.ru
  2. www.google.com
  3. www.darkworlds.ru
  4. www.mail.ru
  5. www.dreamwar.ru
  6. www.wmod.ru
  7. www.rambler.ru
  8. www.dimonvideo.ru
  9. www.mamba.ru
  10. www.marathonbet.com

 

Snapshot: United Kingdom

  • The United Kingdom is the world leader in mobile e-mail, although that number remains small. More than 11% of traffic in Q1 was to Web-based e-mail services.

Top 10 sites in the U.K.

United Kingdom
  1. www.facebook.com
  2. www.google.co.uk
  3. www.live.com
  4. www.bebo.com
  5. www.mocospace.com
  6. news.bbc.co.uk
  7. uk.yahoo.com
  8. www.itsmy.com
  9. www.faceparty.com
  10. www.ebay.co.uk

 

Snapshot: Germany

  • Compared to users in other countries, German users shop the most on Opera Mini. E-commerce accounts for more than 7% of German Opera Mini traffic.
  • German users of Opera Mini enjoy entertainment and sports content on their mobile phones. More than 28% of traffic heads to entertainment and other leisure sites.

Top 10 sites in Germany

Germany
  1. www.google.de
  2. www.studivz.net
  3. www.wer-kennt-wen.de
  4. www.jappy.de
  5. www.schuelervz.net
  6. m.web.de
  7. mobil.spiegel.de
  8. m.gmx.de
  9. www.lokalisten.de
  10. wap.sport1.de

 

Snapshot: Poland

  • In Poland, people using Opera Mini prefer to access the full Web from their mobile phones--only 4% of the traffic is to WAP or .mobi sites.

Top 10 sites in Poland

Poland
  1. www.nasza-klasa.pl
  2. lajt.onet.pl
  3. www.google.pl
  4. www.allegro.pl
  5. www.fotka.pl
  6. www.plemiona.pl
  7. www.bwin.com
  8. www.grono.net
  9. www.livescore.com
  10. pl.wikipedia.org


 

--Manish Agrawal 

My LinkedIN link

 

Posted on Tuesday, May 27, 2008 9:57 PM Technology Articles , Web 2.0 , Mobile , Posts I liked | Back to top


Comments on this post: Trends of Mobile Internet - (on Opera Mini)

# re: Trends of Mobile Internet - (on Opera Mini)

# re: Trends of Mobile Internet - (on Opera Mini)
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Creating traffic to your site does not take overnight for it to be effective. But as time passes by, you can just relax and see eventually the result of every means you do for increasing traffic to your site.
Left by online wealth on Jun 22, 2008 9:58 PM

# re: Trends of Mobile Internet - (on Opera Mini)
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So, as I see it, South Africa is more interested in learning new things than USA and Poland (see Wikipedia), but at least these three countries still care enough to be fully documented.
Elias Bevis - Arizona Web Designer
Left by Elias on Nov 25, 2010 9:36 PM

# Trends of Mobile Internet
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This is a great blog document and much needed in ensuring that projects lead to value. It would be of great help to have some generic examples of benefit maps etc included in the guideline. I have just started out in the benefits management, find it very useful, but am still finding my feet on the practical application.
Left by Mcx Tips Free Trial on Dec 16, 2010 4:28 AM

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