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This is a group that is focused on entertainment in the aviation industry. I am attending their conference for the first time as it relates to my job at Swank Motion Pictures and what we do for our various markets. I will post my notes here.

The Evolution of Television and Home Entertainment

by Patrick Cosson, Veebeam

  • TV has been the center of living rooms for sometime. Conversations and culture evolve around the TV. The way we consume this content has dramatically been changing.
  • After TV, we had the MTV revolution of TV. It has created shorter attention spans, it made us more materialistic, narcissistic, and not easily impressed.
  • Then we came to the Internet. The amount of content has expanded. It contains a ton of user-generated content, provides filtering, organization, distribution.
  • We now have a problem. We are in the age of digital excess. We can access whatever we want. In conjunction with this – we are moving. The challenge we have now is curation.
  • The trends  we see: rapid shift from scheduled to on demand consumption.
    • A move to Internet protocols from cable
    • Rapid fragmentation of media
    • a transition from the TV set to a variety of screens
    • Social connections bring mediators and amplifiers.
  • TiVo – the shift to on demand
    • It is because of a time-crunch
    • Provides personal experiences
    • Once old consumption habits are changed, there is no way back!
  • Experiences are that people are loading up content and then bringing it with them on planes, to hotels, etc.
  • Rapid fragmentation of media sources
    • Many new professional content sources and channels, the rise of digital distribution, and the rise of user-generated content contribute to the wealth of content sources and abundant choice.
    • Netflix, BBC iPlayer, hulu, Pandora, iTunes, Amazon Video, Vudu, Voddler, Spotify (these companies didn’t exist 5 years ago).
    • People now expect this kind of consumption. People are now thinking how to deliver all these tools.
  • Transition from the TV set to multi-screens
    • The TV screen has traditionally been the dominant consumption screen for TV and video.
    • Now the PC, game consoles, and various mobile devices are rapidly becoming common video devices.
    • Multi-screens are now the norm.
  • Social connections becoming key mediators
    • What increasingly funnels traffic on the web, social networking enablers, will become an integral part of the discovery, consumption and sharing model for Television.
    • The revolution will be broadcasted on Facebook and Twitter.
  • There is business disruption
    • There are a lot of new entrants
    • Rapid internationalization
    • Increasing competition from existing media players
    • A fragmenting audience base
  • Web browser
    • Freedom to access any site
    • The fight over the walled garden
    • Most devices are not powerful enough to support a full browser
    • PC will always be present in the living room
  • Wireless link between PC and TV
    • Output 1080p, plays anything, secure
  • Key players and their challenges
    • Services
      • Internet media is increasingly interconnected to social media and publicly shared UGC
      • Content delivery moving to IPTV
      • Rights management issues are creating silos and hindering a great user experience and growth
    • Devices
      • Devices are becoming people’s windows into all kinds of media from all kinds of sources
      • There won’t be a consolidation of the device landscape, rather the opposite
      • Finding the right niche makes the most sense.
  • We are moving to an on demand world of streaming world. People want full access to anything.
Posted on Tuesday, February 22, 2011 5:40 AM | Back to top


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