Digital HD Transition

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The HD Experience

• Roughly 53% of the viewing public has HD capable devices in their home
• 24% think they are watching HD while they have no subscription to any HD content
• Today’s HD Considerations
• Choices abound:
• format resolution – 720p, 1080i/p
• frame rates
• compression and wrapping
• audio compression and delivery
• metadata packaging, delivery, and usage
• content delivery protocols
• Metadata is going to be a part of the overall experience
• With emerging technologies:
• Super Hi-Vision (SHV, UHDTV 4320p), 3D
• HEVC/H.265, WEBM/VP8
• HDBaseT, P2PTV
• Dolby Pulse/HE-AAC
• Industry standardization
• Metadata registration, packaging, and delivery standards
• Improved picture and sound quality is a logical next step but we need to also think about the end to end viewing experience including;
• 3D video and audio content
• Mixed-mode viewing to bring interactive and immersive experiences
• Content Transportability both on-to and off-of the aircraft
• High Definition Standardization
• Analog switch off around the world
• DTV transition completed: 17 countries
• DTV transition in progress: 45 countries
• The EU has mandated the end of 2012 as the final date for Analog Switch Off
• D-Cinema was standardized by SMPTE in 2006
• Airlines are installing HD displays today
• Passengers are bringing their own devices now
• HD TV on airlines are getting bigger and bigger – bigger than SD was – now up to 23”
• Gray scale data input for color – 6 to 8 bit
• Contrast – 400 to 700
• Backlit – LED
• Encryption – can it be the same for HD?
• PPV in the cabin?